Research Guide for Marketing
Dictionaries, Encyclopedias, Handbooks, etc.
| Ref. AS22 .E5 | Encyclopedia of Associations |
| Ref. AY754 .E53 2003 | Encyclopaedia Britannica Almanac |
| Ref. E169.1 .D399 2001 | Guide to United States Popular Culture |
| Ref. F2210 .S74 2003 | Understanding Spanish Speaking South Americans |
| Ref. G122 .U56a | World Factbook |
| Ref. HC59 .A169 | World Economic and Social Survey |
| Ref. HC59.7 .W658 2002 | Building Institutions for Markets |
| Ref. HC441 .S68 2001 | Southeast Asia Handbook |
| Ref. HD62.4 .E423 2001 | Competing Globally: Mastering Multicultural Management and Negotiation |
| Ref. HD5724 .S638 2001 | Sourcebook of Labor Markets |
| Ref. HF3230.5 .Z5 B43 2004 | Doing Business in the New Latin America |
| Ref. HF1001 .E466 2001 | Encyclopedia of Business and Finance |
| Ref. HF1001 .E467 2002 | Encyclopedia of Japanese Business and Management |
| Ref. HF1414 .G559 2002 | Global Competitiveness Report |
| Ref. HF5389 .M375 2006 | Global Business Etiquette |
| Ref. HF5415 .A462 1996 | Financial Times Guide to Marketing: from Advertising to Zen |
| Ref. HF5415 .H393 1998 | Handbook of Cross Cultural Marketing |
| Ref. HF5415.2 .M3558 2006 | Marketing Research Guide |
| Ref. HF5415.33 .U6 G462 2004 | Generation X: Americans Born 1965-1976 |
| Ref. HF5803 .C59 2005 | The Concise Encyclopedia of Advertising |
| Ref. HF5837 .E53 2000 | Encyclopedia of Major Marketing Campaigns |
| Ref. HQ796 .M4797 2004 | Millennials: Americans born 1977-1994 |
| Ref. JA51 .S7 | Statesman's Yearbook |
| Ref. K3840 .D64 2004 | Doing Business in 2004: Understanding Regulation |
Other Sources
| HD69 .B7 R58 2004 | Making of a Name: the Inside Story of the Brands we Buy |
| HD69 .B7 W553 2005 | Brand Hijack: Marketing Without Marketing |
| HD9696 .T463 U654 2005 | Window to the Future: the Golden Age of Television Marketing and Advertising |
| HF5415.1 .N86 2004 | Mass Affluence: Seven New Rules of Marketing to Today's Consumer |
| HF5415.5 S736 2005 | The New Marketing Conversation |
| HF1416 .C955 2004 | Mastering Global Markets |
| HM1033 .G53 2002 | The Tipping Point |
For additional print sources, search the St. Joseph's College Libraries Online Catalog
Sources for Marketing Articles
The following databases may be useful for this subject area. To use the
following databases on campus,
click on the Journal
Articles / Database link.
| ABI Inform (Proquest) | Barron's (Proquest) | Business and Company Resource (Gale) |
| Business Source Elite (EBSCO) | CountryWatch | Hoover's |
| Regional Business News (EBSCO) | Wall Street Journal |
Marketing Related Websites
| Ad*Access |
Advertisements located in U.S. newspapers and magazines
1911 to 1955. http://scriptorium.lib.duke.edu/adaccess |
| CEO
Express |
Comprehensive site of business news, stock quotes, company
research tools, etc. http://www.ceoexpress.com/default.asp |
| Emergence
of Advertising in America: 1850-1920 |
http://scriptorium.lib.duke.edu/eaa |
| Findlaw |
Comprehensive law resource; covers statutes and laws,
case law, legal news and international law http://www.findlaw.com/ |
| GlobalEdge |
A wealth of business, cultural and statistical information
put out by the Center for International Business at Michigan State
University http://globaledge.msu.edu/ibrd/ibrd.asp |
| Medicine
and Madison Avenue |
Health-related advertisements from 1910 to 1950 http://scriptorium.lib.duke.edu/mma |
| Statistical
Abstracts of the United States |
Online version of the Statistical Abstracts back to
1875 http://www.census.gov/prod/www/abs/statab.html |
| Wall
Street Executive |
Comprehensive list of business research tools. http://executivelibrary.com/Research.asp |
Check Selected Websites page for additional subject specific websites
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